Advertising
Nafees Imtiazuddin is a lifelong professional practitioner in advertising who began his career in Bitopi Advertising and then Interspeed Marketing. The slogan of the national flag carrier Biman Bangladesh Airlines, “Biman your home in the Air” was written by Nafees. Ad campaigns strategically designed by him include Biman, Toyota and Danish Dairy Federation among many others. This is how Nafees Imtiazuddin presents advertising-
1. Marketing
Identifying the customer market, formulating marketing strategies working closely with the market research team is the start. Then studying the psychographics of the customer audience. This is absolutely essential in the case of advertising. Being able to transition from targeting the “target market” to the “target audience”. Studying how his or her mindset works and how he/she got there.
2. Media
Every message is carried by some form of media or other. Broadly classified, these are:
- Electronic like TV, radio, etc.
- Print like newspapers, magazines, professional journals
- Outdoor,
- P.O. S (point of sales material)
- Digital
- Giveaways, gifts.
3. Message
The all important few words and or images to catch the attention of the target audience. This is the creative part of advertising and this is what makes advertising so exciting. Having understood his or her mindset, devising short messages that will change the mindset of the customer. What makes him or her click. The most successful ad is the one that the customer remembers for the right reasons.
